Developing web and mobile applications is particularly easy compared to developing an ecosystem where visitors and customers are compelled to register and actively participate on that website. Web Designers and Web Developers are turning to concepts, strategies, and mechanics found in games to help engage audiences on the website. Using game mechanics to solve problems and engage audiences in non-game applications, such as websites, is known as gamification. Website developers are taking game mechanics and using them in applications, such as Zynga's popular Facebook games Farmville and CityVille, as well as successful websites like Foursquare, Health Month, Orkut, Quora, Stack Overflow, Twitter, Weight Watchers, etc. A healthy ecosystem of regular participation is cultivated by awarding "players" points, awards, badges, and other incentives by completing missions, tasks, and other objectives typically found in games.
Contents tagged with gamification
Author: David Hayden