Look down the table of concepts and you see all the jQuery concepts and tutorial presented on a chapter-by-chapter basis. If the concepts and tutorials look boring to you, don't buy the book. Personally, I liked the approach and I liked the examples. I thought the examples were pretty realistic for web designers interested in livening up their websites with a little useful jQuery. Most of the websites I see have FAQ's; sliding content in the form of images, testimonials, clients, etc., drop-down navigation, Google Maps, Flickr Feeds, photo galleries, and forms requiring validation. The book teaches you the jQuery concepts needed to code those solutions and then walks you through creating them. What is not to like?
While teaching you the jQuery concepts and walking you through tutorials, the book also introduces you to jQuery Plugins. Sometimes the book can get a bit long-winded as it provides a sort of documentation for each plugin, but overall it is a good thing. It can be a pain to find any real documentation on many jQuery Plugins so the book is doing you a favor. I personally enjoyed the coverage of various Plugins like FancyBox, jQuery Validate, GoMap, etc.
This book is clearly for those new to jQuery and looking to understand key jQuery concepts and how to apply them to web design. It is for web designers not looking for documentation and snippets like you would get in jQuery in Action, but more guided tutorials. It's also for those that don't need all the images, and in fact, prefer not to have all the "visual noise" of a book like Head First jQuery, but appreciate the cookbook and problem-solving approach. It's a great getting started book but not intended to be the only jQuery book you purchase.