The whole point of your website is to show off your product and services and gain new clients, but without the proper search engine optimization ( SEO ) those potential clients will never visit. I'll make sure this doesn't happen. Search engine optimization is included in every Orchard Website. In addition to developing Orchard Websites that can be properly indexed by search engines like Google, Bing, and Yahoo, I also have several custom Orchard Modules that offer additional features and functionality to help with SEO. This way your small business website will get both the best content management system and the proper search engine optimization to publish and market your products and services. In addition to proper indexing and optimization, I'll also help make sure the search engines find your website faster and visit you often. Let's discuss the basics of search engine optimization by understanding Semantic HTML.

Semantic HTML and Search Engine Optimization

Most people have heard the term HTML and realize it is a markup language for developing websites. What people and even new web developers and designers don't often understand is that HTML should be written to convey meaning, called Semantic HTML. The HTML presented in your website should be written so that search engines and other web-based applications can attach meaning to your website beyond just a series of HTML Tags. You want the search engines to know you are a retailer or service provider and the products and services you provide. You want those machines to obtain the information on a product or service page and understand what that information means and how it relates to each other as well as other products and services on your website. This kind of meaning doesn't happen by accident. It comes from properly written Semantic HTML.

Semantic HTML is the use of HTML markup to reinforce the semantics, or meaning, of the information in webpages rather than merely to define its presentation (look).

HTML5 and New Semantic HTML Tags

With each and every new version of HTML, new HTML Tags are introduced to help search engines and other user agents better understand the information on your website. In HTML5, for example, there are new HTML Tags like:

  • Article
  • Aside
  • Audio
  • Figure
  • Footer
  • Header
  • Nav
  • Video

These new HTML Tags convey meaning, and when used properly, will help search engines and other user agents better understand your content and place it in front of your intended audience and potential clients.


Even with the new HTML Tags in HTML5, sometimes there is no element to properly convey the meaning for information on your website and this is where microformats are valuable.

Microformats are a collection of vocabularies for extending HTML with additional machine-readable semantics.

For example, the geo microformat will help convey meaning to the location of Sarasota, Florida so various applications on the web can better understand location information on your website.

<span class="geo">
  <span class="latitude">27.3361111</span>,
  <span class="longitude">-82.5308333</span>

More Traffic and Meaningful Traffic to Your Website

In the end, it all comes down to helping the search engines understand your business and drive more meaningful traffic and potential clients to your website. Hits and page views to your website are worthless if you aren't attracting the right people. This is how semantic HTML helps, and this is how I help! I help you build a small business website that conveys meaning to search engines and drives more meaningful traffic and potential clients to your website.

Contact me about optimizing your website for search engines and sending more potential clients to your website!

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